While there’s no hard number of internal links to include, aiming for 5+ per page is a good start. Covering site performance issues, internal linking optimization, and even international SEO. Semrush is a full SEO suite that offers a great SEO site audit tool.

  • Remember; accessibility refers to crawlers being able to access your pages while indexability refers to those pages being presented within the search engine after being accessed.
  • Generally speaking, to perform and SEO audit, you need a good checklist and proper SEO tools.
  • That experience extends beyond SEO and includes digital marketing, customer service, and project management, which means a smooth and professional experience for your team.
  • It’s designed to help you merge data from across Semrush’s various tools and present it in an easy-to-understand format.
  • This means the page is a “dead end” for your site visitors and search engines.

The more broken links you have, the higher the likelihood that Google may treat your content as spam. The first step in our SEO audit checklist is to run an in-depth site scan to gather all website pages and resources like CSS, images, videos, JavaScript, and PDFs. This approach sets the stage for a thorough analysis of your entire site. As you know, Google regularly introduces core updates that can impact your rankings. Systematic audits and ranking checks ensure that you can quickly notice such updates and figure out your next move. GrowthBar’s intelligent algorithms weight different factors in the SERP and deliver a delightful dashboard and roadmap for improving your blog post.

Marketing Hub

seo audit

In most cases, it’s perfectly fine to have some low-quality links in your profile. Just watch for patterns that suggest manipulative link building or potential spam that could trigger a Google penalty. A healthy profile should have mostly branded and generic anchors, which shows that the links have been acquired naturally.

From there, you can download the latest links and create a link audit spreadsheet. Afterward, you manually evaluate your links by paying attention to factors like anchor text, IP address, and page content. Google Structured Data Testing Tool is a free online tool provided by Google that validates and troubleshoots structured data markup implemented on websites.

Custom branded SEO reports

seo audit

If you can include your keywords without it feeling unnatural or shoehorned, then go for it. These are pages that are identical or very similar to other pages. The “without canonical” part is a technicality—but needless to say, these issues need fixing. If SEO Anomaly you have a lot of slow pages—as the website in the screenshot above does—then it’s worth reviewing the most important pages first. One way to do this is to sort by organic traffic from high to low. However, if you started crawling your website with Ahrefs Site Audit (as recommended), then you can see in plain English whether you’re facing any of the issues I mentioned above.

Test your site’s navigation to ensure intuitive menus and internal search bars produce accurate results. Evaluate whether CTAs are placed effectively, particularly above the fold or after key content. Avoid heavy-handed popups—test exit-intent tools to ensure prompts or discounts aren’t disruptive. Collect insights from these tests to refine your site for better usability and interaction. In its recommendations, you’ll find many things to fix, like pages blocked by robots.txt or issues with internal linking. The tools also review the quality and relevance of your backlinks and give you ideas on how to get high-quality new links.

seo audit

Checking canonical tags and addressing issues

If you’re collaborating with an agency, it makes sense to ask if their SEO services include an audit. It looks at the quantity and quality of links pointing to your website. Many agencies that offer SEO audits also provide implementation services. Essentially, the agency provides its recommendations to you and then implements changes approved by your team. This service saves your team time, especially if you’re unfamiliar with technical SEO.

seo audit

GTMetrix is a web performance testing platform that provides insights into how well a website loads and offers actionable recommendations on how to optimize it. SE Ranking is a comprehensive SEO platform that offers a range of tools to help businesses optimize their online presence. General SEO reports, specific SEO reports, and even white label SEO reports are easily generated for your clients in one convenient place.

We’re going to have to run through all the problematic title tags found by Seobility and fix/rewrite them. If pages on your site are returning 404 errors, server (5xx) errors, or are timing out, they’ll show up in this report. But there were a ton of issues in the “should fix”, “nice to fix”, and “let’s ignore this… look a squirrel” buckets. So, before diving into any individual factors, let’s run a website crawl with Seobility.. While you’re there, take note of your WordPress version (under WordPress) and database version (under Database) as we’ll be using them in a moment.