On-Page SEO: Complete Guide for Beginners in 2024

I recommend typing a few different keywords into Google until you have a list of about 10 keywords. Because we know how tough marketing can get, we’ve created this handy guide for you based on our 25++ years of experience in the industry. On-page and off-page SEO are essential SEO tactics every business should incorporate into its digital marketing strategy. That looks like the perfect place to internally link to our guide to toxic backlinks. (If you haven’t published your page yet, enter the URL you plan to use). To find what searchers are looking for, look for common subtopics among top-ranking pages.

Indexed pages can appear in search results when users enter relevant queries. One of the best ways to build authority is to have relevant quality content linking back to your site. You can do this by making guest posts on high-authority sites or paying someone to do this for you. However, this only works if the content gets categorized as high quality and relevant to your niche. By following the steps I’ve outlined in this On Page SEO checklist, you’ll be able to move the needle of your core landing pages and blog posts too. This is because the URLs of your site are usually one of the first things that both users and search engines will see.

When someone searches a specific term, the search intent is more precise, and you know what they want to find. To find the right keywords, start by conducting keyword research. You can use keyword research tools, like KeywordsFX, to help you find relevant terms for your pages. If you want people to find your business in search results, you need to optimize your pages.

Google doesn’t like thin content because it offers little (or no) useful information to users, and therefore has zero search value. This means they’re practically invisible unless someone has its direct URL, or stumbles upon them through an external link. A backlink is a link from one website to another, considered a vote of confidence and authority in the eyes of search engines.

Poor Internal Linking and More Orphan Pages = Poor Search Rankings

There are way too many sites out there that are simply mistaken with the importance of a site structure. It’s not only important for your users, but it’s your site’s roadmap for the search engines, too. External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes. Using internal links helps to connect with pages and give Google an idea of the structure of your website Internal linking is HUGE for SEO. Specifically, you want to link from high-authority pages on your site to pages that need a boost. Internal links from high-authority pages to low-authority pages can significantly improve ranking.

• And show searchers why your content is the right page for them.
• Replace any broken links you find and add 301 redirects as required.
• So if you’re interested in the field, it pays to understand the basics of SEO.

Optimize on-page SEO in 8 steps

Auditing this on page element is important because as mentioned above, Google uses external links to discover (and index) new content on the Web. For example, if our target keyword is “ruby chocolate”, then you can see that Google highlights all instances of the term within the results. Essentially, this means that well-written descriptions may be the deciding factor as to whether or not a user clicks through to your website or not. If you’re still not convinced, take it from Google, who say that they should “generally inform and interest users with a short, relevant summary of what a particular page is about. They are like a pitch that convinces the user that the page is exactly what they’re looking for”.

AIOSEO Schema Types

These include Referring pages, URL rating, External and Internal backlinks, and the date when the Ahrefs bot last crawled the target link. And, to further assist you, Ahrefs also exports the complete list in different file types, including Microsoft Excel, Open Office, and more. These are the factors that will truly affect your site’s rankability whereas the on page elements mentioned in SEO Anomaly this article, will help move the needle in the right direction. For instance, if you’ve ever seen a SERP entry with star ratings, a product price, or an event date, you’ve seen the power of schema markup in action. These enhanced descriptions, known as rich snippets, are a result of a website using schema markup.