On the other hand, my voice search study gives bloggers and journalists data that they can EASILY reference. And I’m not afraid to say that it qualifies as “high-quality content”. And now you’re ready for our second strategy to help improve your SEO. How quickly (or slowly) your site loads has a direct impact on your Google rankings. H2 headings should include your keyword and be used to organize major themes, while H3s and H4s are for introducing smaller concepts.

  • Using search volume and competition as your measurement, you can create a list of short-tail keywords that are relevant to your business and are being searched for by your target audiences.
  • Site speed and performance are also important factors in increased rankings for your website with mobile-first indexing.
  • Blogs with lots of comments can attract even more followers and make your blog appear more authoritative.
  • In other words, those areas where your business has established some authority and visibility relative to your competitors.
  • These trends show us that the change isn’t about ditching everything you know, but about evolving your SEO skills for the future.

Think about how you can create something interesting that has the potential to be shared, while also being easy for Google to understand. To rank in Google today, you also need to add synonyms and other related keywords to your content. And those 373 posts generate 571k+ search engine visits per month. Well, Google doesn’t want to rank sites that are bloated with thin, low-quality content. One ecommerce site saw SEO Anomaly a 31% boost in search engine traffic (not to mention a 28% increase in revenue) when they “pruned” 11k product pages.

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SEO Keywords: How Better Keyword Research Gets You Better Results

This lesson of the SEO tutorial elaborates on the importance of design in your SEO practices. As the design is an essential interface that interacts with the end-users, you can benefit from the best practices and design for search engines mentioned in this lesson. Next, you will learn about the key drivers of the search ecosystem and how SEO is related to social media.

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SEO Basics

PPC can give you immediate visibility for high-value keywords, whereas SEO can take weeks or months to show results. Meta tags are like little information cards for your website that you share with search engines and visitors. They’re pieces of code tucked in the “” section of your webpage’s HTML. Moz is a full-service, all-around powerhouse tool, whether you are looking for keyword suggestions or want to crawl the website. Keyword research tutorial, explore online resources like Moz’s guide or Google’s Keyword Planner tutorial for effective strategies and techniques.

Google SEO Tools and Software

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The goal is for the text to appear as natural as possible in the article and be relevant to what the article is actually about. It’s also a good idea to choose a site that already has traffic and a higher domain authority than yours. Then, you’ll need to optimize your GMB page by making sure all of your information is accurate and that you have uploaded pictures or videos of your business. This type of small business should focus on what’s called local SEO. Achieving thought leadership in a niche is a content marketer’s dream goal, but many businesses may get discouraged from pursuing this goal due to the amount of competition.

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While all our learning materials and some of our tools will stay free, consider supporting us by subscribing to Ahrefs. Once you know which keywords to target, your next step is checking out SEO competitors already ranking highly for those terms. Technical SEO involves making changes under the hood of your website to improve search performance.

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Check out what happened to one company that got impatient, canceled our services, and hopped back on when their traffic began to spike. You can share your latest content while informing readers about what’s happening with your business. Links in the email can make it easier to visit your website or make a purchase. Publishing frequency and setting up a content calendar will help you stay consistent, which is important if you want the best results. A few businesses do well by publishing once a month, but most businesses should aim to publish at least weekly. Without a defined target avatar, your content operation may become inefficient as some of your content may not be targeting the right audience.