Dakari Dunning, elder social involvement strategist, 22Squared

Diaz is has just advertised being representative imaginative director, accountable for new administration and you may growth of strategies. Torres and additionally has just won a publicity, in order to senior copywriter, where the woman is accountable for concepting a number of the agency’s ways.

The two assisted to spearhead DoorDash’s “Self-Love Bouquet” campaign, that has been prompted by the insight that over half of the new beginning service’s profiles is single. The brand new strategy bГ¤sta datingwebbplats Kina recommended men and women to purchase a great bouquet regarding roses one incorporated a when it comes down to Flower vibrator, guaranteeing and you will destigmatizing the thought of “self-love” on Romantic days celebration. New bouquet out of stock contained in this four days and you will received the brand more 749 billion media thoughts. New promotion picked up Huge Prix honors during the Cannes Lions and you can the fresh new WARC Honours.

Nevertheless they provided the brand new creative processes having Corona’s “Unfilter Mexico” venture that debuted in the 2023 Academy Honors. Created by North american country-born cinematographer Emmanual Lubezki, the brand new strategy highlighted this new unfair site out-of Mexico inside the Hollywood, and how clips and you will suggests often have fun with an effective “yellow filter” to help you denote temperature, hazard, and chance. Corona expected Movie industry administrators so you can prohibit red-colored from their video and you can put aside they to own alcohol as an alternative. The new offer acquired 320 million impressions and you can 99% confident sentiment, the fresh new institution said.

Alex Dobson, strategy director, The&Commitment

Given that approach direct towards the&Partnership’s globally buyer Mars, Dobson manages method jobs having numerous labels also M&Ms, Snickers, and you will Skittles.

He had been in addition to accountable for development the new venture strategy for brand new rebrand out of Cousin Ben’s in order to Ben’s Brand-new. The latest initiative integrated some adverts dependent up to genuine parents one to obtained awards within Effies and the Guitar awards and drove a 229% boost in buy intention towards the brand name, with respect to the&Union.

Dobson’s profitable operate to have Mars’ international names has actually incorporated operating conversion process by the 33% that have a good “dental assortment” promotion for additional Light Gum and you will M&M’s “Halloween party it, as you suggest it force,” that the brand chosen as its head Halloween Television blogs globally. This year, Mars extended their internationally range with the&Connection to deal with a greater show of the innovative blogs returns.

Beyond Mars, Dobson has become an option AI money from inside the agencies and install a special specialist-bono initiative to aid regional communities add AI within their revenue efforts as a consequence of inside-individual classes. He is including a person in WPP’s Unify system, its LGBTQ+ inclusive purchases money center.

Dunning integrates his attraction to have society that have a back ground into the paigns to own labels like Southern African Tourist and Auction web sites Perfect Videos.

His manage Baskin-Robbins to assist refresh the brand and you will concrete it throughout the heads out-of a Gen Z audience and you can aided the fresh new ice-cream brand name purse six Muse Clio Awards within annually. Someplace else, with the Nathan’s Greatest Franks account, Dunning’s method to setting partnerships that have Joey Chestnut in order to push the new Hot dog Restaurants Competition conversation has created countless thoughts and you can tens and thousands of the fresh supporters toward brand.

Dunning comes with oriented social media process which can be used around the the complete agencies, and additionally a revealing framework to show the worth of social media productivity. Close to their one or two lead reports, Dunning together with supports almost every other brand strategists in order to convert their details to your impactful social networking executions.

Michelle Farhang, direct out of endeavor administration, Webpage An effective

Farhang try has just promoted to help you oversee the agency’s plans and you will partnerships – plus sets from brand name approach, stuff, movies development, and you may partnerships with creators and you will stars.

She actually is such as for instance looking for and work out personal video content having labels like Address, Bing, and you may Lenovo one to address Gen Z and you can millennial viewers. Having Address, she led a great YouTube opportunity named “My Cart are Full” you to definitely advertised Black-owned brands marketed within Address. The brand new promotion try viewed more dos mil moments, centered on Portal A good.